Course Introduction

  • Why do high-quality products fail to capture customers’ attention?
  • Why do frequent interactions with customers still fail to build strong relationships?
  • Why do marketing campaigns consume large budgets yet fail to deliver results?
  • Why do customer acquisition strategies still fall short?

The answer to all these questions lies in two words: “INSIGHT” and “OPPORTUNITY” These are the two fundamental and indispensable elements of business growth.

Everything else – strategies, business plans, marketing campaigns, or even your next meeting with customers and colleagues—must wait for Insight and Opportunity to emerge and take the stage.

If you don’t truly understand the RIGHT insight, fail to identify the RIGHT opportunity, and don’t know HOW to seize it, all efforts will fall short of expectations.

  • If you are in Sales, insight helps you build lasting relationships, identify opportunities, and expand your market.
  • If you are a Marketer, insight enables you to connect with customers and partners, create value, and communicate messages effectively.
  • If you are a business strategist or marketing campaign planner, insight determines success or failure.
  • If you want to thrive in the modern era, mastering insight and strategically seizing opportunities is a critical survival skill.

That’s why the course “MASTERING CUSTOMER INSIGHT” (IN001) has been a great success, receiving overwhelmingly positive feedback from participants.

Today, Readiness introduces an upgraded version of this course: “MASTERING CUSTOMER INSIGHT & SEIZING BUSINESS OPPORTUNITIES”. With enhanced content and hands-on applications, this version is designed to help you dive deeper into customer insights and leverage them for real business breakthroughs!

Who is the course for?

You are currently in Sales/Marketing in the healthcare sector or wish to become a Sales/Marketing professional in this field.

What will you gain, after the course?

Contact for counsultation

Course lecturer

Mr. Nguyễn Thành Nhân

Strategic Segment Leader, Becton Dickinson

With extensive experience in Sales and Marketing across various companies and industries, along with a passion for human development and the ability to convey and generalize issues, Readiness believes that Mr. Nhan will help you think correctly and gradually “peel back” to uncover customer insights.

Development investment budget

Standard

2,500,000 VNĐ/learner

3 sessions x 3 hours = 9.0 hours

Contact for consultation

Learners share about the journeywith Readiness?

After the course, I realized that I had been living indifferently towards everything around me. I recognized that every event and every word from the people around me or the customers could contain insights. I will cultivate my curiosity by asking “Why,” depending on whether the observation is a fact, behavior, or emotion in both my marketing work and life. I enjoy having case studies to illustrate the knowledge from the course.

Nguyen Thi Xuan Dao

Associate Product Manager – Aspen Pharmacare

Overall, today’s class was very valuable, truly embodying the spirit of Readiness: the teaching approach was relatable, and the knowledge was practical. I especially liked that when participants asked questions, the instructor shared more in-depth information, which helped me understand the issues in a deeper and more coherent way. If you ask me if I have any additional requests, I think the lecture effectively explored and conveyed quality insights about external stakeholders, and I can connect and apply that to internal relationships as well. However, if possible, having a session or a part to discuss common internal situations to understand the insights of bosses and colleagues would be fantastic, as it would provide ways to respond skillfully and appropriately. Regarding the quality of teaching, I am satisfied because the image of “chiseling stone to find jade” aligns very closely with “insight,” and I haven’t thought of any imagery that could represent it better.

Nguyen Dac Quan

Sale Representative

After the course, I realized that I had been living indifferently towards everything around me. I recognized that every event and every word from the people around me or the customers could contain insights. I will cultivate my curiosity by asking “Why,” depending on whether the observation is a fact, behavior, or emotion in both my marketing work and life. I enjoy having case studies to illustrate the knowledge from the course.

Nguyen Thi Xuan Dao

Associate Product Manager – Aspen Pharmacare

Overall, today’s class was very valuable, truly embodying the spirit of Readiness: the teaching approach was relatable, and the knowledge was practical. I especially liked that when participants asked questions, the instructor shared more in-depth information, which helped me understand the issues in a deeper and more coherent way. If you ask me if I have any additional requests, I think the lecture effectively explored and conveyed quality insights about external stakeholders, and I can connect and apply that to internal relationships as well. However, if possible, having a session or a part to discuss common internal situations to understand the insights of bosses and colleagues would be fantastic, as it would provide ways to respond skillfully and appropriately. Regarding the quality of teaching, I am satisfied because the image of “chiseling stone to find jade” aligns very closely with “insight,” and I haven’t thought of any imagery that could represent it better.

Nguyen Dac Quan

Sale Representative